Modern campaigns need hundreds of assets across every channel: resized layouts, cut-downs, voiceovers, cut-out product shots, emails and product copy. Each one has traditionally been its own manual job, owned by a different team, which makes production slow, expensive and the first thing to go when budgets get tight. Unicorn puts that whole pipeline in one place. Smart Rollout turns one master design into every size and channel, Video Rollout turns one template into endless video assets, Voice Booth takes a script to pitch-perfect VO, Image Lab handles deep etching and consistent shadows at scale, Email Studio turns design files into send-ready HTML, and Copy Engine writes on-brand eCommerce copy at volume. My role spans the whole product, inside and out. On the platform, I design the tool UI, onboarding and new features like custom voice models, along with a design system that gives each tool its own colour theme so every product feels distinct but part of the same family. Beyond the product, I shape how Unicorn shows up in the world, from Instagram content and paid media to the training videos and articles in the help centre that get new users up and running. Unicorn has been used more than 6,500 times, turning production from a bottleneck into a creative advantage.