With Jewish people making up just 0.2% of the global population, the culture (its food, art, music and traditions) remains unfamiliar to most of the world. Incommon changes that by re-packaging parts of Jewish culture for everyone to enjoy; natural wine, epic sandwiches, candles and vinyls that give Jewish traditions a fresh spin. Brought to you by Sydney Jewish Museum, the project promotes connection and tolerance through shared interests. My role was designing and building the website/online store, creating custom animations and interactions that make exploring the range feel engaging and accessible. The site balances product discovery with cultural education, letting people learn about Jewish traditions while getting their hands on the goods.